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Introduction to Electronic Commerce
Electronic Commerce is a familiar part of our lives: we withdraw cash from automatic machines, balance transfers and check out account balances by phones. In otherwise, you might not be familiar with how other businesses and organizations have incorporated electronic commerce into their overall business strategies to ensure their survival in the new global marketplace. The growth of the Internet, and the World Wide Web (WWW), has led to a critical mass of consumers and firms participating in a global on-line marketplace. The rapid adoption of the Internet as a commercial medium has caused firms to experiment with innovative ways of marketing to consumers in computer-mediated environment. These developments on the Internet are expanding beyond the utilization of the Internet as a communication medium to an important view of the Internet as a new market (Halchmi, Hommel, & Avital, 1996).
A traditional consumer-oriented business has been dramatically impacted by e-commerce. The customers no longer have to go out to the retail shops, and the suppliers have to apply the main retail service to the virtual store (Turban, McLean, & Wetherbe, 1999).
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